Apple is as cool as Capri Sun and Oreos

October 26 2011, 4:52pm

In a poll by Harris Interactive, youths ages 8-24 were quizzed on brand loyalty and preference. Coming out on top of the computer, phone, tablet, and electronics brand categories was Apple. Apple joins the ranks of other youth friendly brands like Capri Sun, Oreos, and Nintendo. The polled individuals notably identified Apple products like the iPad and iPhone as the highest ranking electronic devices. The Apple brand continues to set the standard for what is “cool” for young and old consumers alike. The study concluded that, “Apple has built a powerful equity base among their customers of today and their customers of tomorrow.” In terms of iOS development, how do you cater your app development to Apple’s diverse audience? Does the youth appeal of Apple guide your game development? Source: Tech Crunch