Free to play…here to stay?

October 31 2011, 1:18pm

Following weeks of debates on Gamasutra regarding the merit of the free-to-play model, contributor Nicholas Lovell argues that free-to-play is the business model of the future. Lovell maintains that free-to-play is better for players and designers alike. For players, it maximizes game discovery and for developers, it allows them to focus on generating meaningful content. Lovell states that, “[free play] has also expanded the market, brought new players in, paved the way for independent studios to generate enough money to fund interesting games that wouldn’t have been made otherwise and will, given time, create new experiences which would never have made it through the ossified greenlight processes of publishers and platform owners.” Source: Gamasutra