Learn Your Audience: Who Buys iPads?

November 17 2011, 5:51pm

While the popularity of the iPad is undeniable, they are key demographic groups that are more likely to make the purchase than others. The marketing firm, BlueKai, compiled data into an infograph exploring the demographics behind iPad sales. Three very interesting characteristics tied to iPad purchases are being male, owning a pet, and being a gamer. iPad owners also like organic food, science, and love to travel. Demographics also extend to female liberal arts majors. Will these demographics help mold your app development in any way? Share your thoughts with us.

Source: AllThingsD