The Challenges of Communication & the Benefits of OrgSync, from a Student Leader’s Perspective

February 26 2009, 10:09am

As a past officer of a UT business student organization, I know the challenges of communicating with 120+ members on a moments notice. Any student organization officer can tell you, it takes time, effort and skill to know each member, obtain member preference information, and inform them of last minute event details and changes. What is the solution to these timeless organizational communication challenges? Simply put, OrgSync. On one hand, this Austin based company, OrgSync, Inc., hosts a platform to equip universities with the tools to oversee and manage their students and student organizations. On the other hand, OrgSync’s platform can also be used by student leaders, like me, to manage our organizations, committees, members and events. My executive council initially wanted to use our website and our forum to inform and interact with our members. One entire year was devoted to creating a new “user friendly” website, and in the end that idea was scrapped because of time consuming inefficiencies with updating web content on a continual basis. After all, we were not a computer science organization teaching our members how to write code to build and manage a website. Our main purpose is to mold our members into young professionals with leadership experience. After realizing that our website would not be an efficient method of communicating with our members, we focused on communicating through email and sending our entire member list serve [very lengthy] weekly emails, which listed out all events’ detailed information. Needless to say weekly e-mails were very tedious and time consuming and were merely a band-aid to our communication problem. As a student and an officer, I know the importance of being time efficient and cutting out unnecessary tasks. Our time consuming communication efforts could have been cut in half simply by using OrgSync’s platform. OrgSync’s SMS/Texting tool could have been the quick and simple solution to informing our members of event updates and details. We would have never needed to dabble in finding, creating, and managing a forum that never held up to our standards. Instead, we could have used OrgSync’s poll feature to interact with our members and to obtain unbiased and anonymous opinions and feedback on events. We would have even had an alternative to the pesky weekly emails. With OrgSync’s event and meeting tools, any officer could have uploaded event information and segment event invitations by specifying which committees and members to invite to specific events and meetings. Kennie Blanco a graduate from the McCombs School of Business and a past President of a student organization said, “Finding a centralized and user friendly medium of communication was difficult. Our website was never advanced enough to facilitate communication effectively… it was not very easy for a member to go online to find information or to even ask questions about an upcoming event.” In fact, OrgSync offers everything suggested by this experienced officer. With the tools that its platform provides OrgSync efficiently facilitates communication within organizations. I would recommend it to any school and organization looking to have a higher level of efficiency and effectiveness when communicating and interacting with their constituency online.

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