OneSpot SXSW 2010 Panel Voting - Become A Vertical Media Mogul, Staff Of 1

August 21 2009, 7:00am

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.

Panel Description

Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.

Possible Panelists

Matt Cohen, CEO of OneSpot

Guy Kawasaki – Alltop

    Tony Conrad – CEO, Sphere

Senior Representative – Glam Media

Peter Rojas – Co-Founder, Engadget & Gizmodo

Questions this panel will answer

   1. What is “vertical media”? 
   2. Why is vertical media important from an advertising perspective?
   3. What are the most valuable online audiences?  
   4. What are the mechanisms for building a vertical media audience? 
   5. How can these audiences be monetized?
   6. How do you keep a vertical media audience engaged once they find you? 
   7. How can you turn a vertical media blog or Website into a consumer destination? 
   8. What technologies are allowing these opportunities to go “mainstream”?  
   9. What are the practical steps you can take to pursue these opportunities? 
  10. What is the size of the opportunity and how much will it cost you to pursue? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!