Inbox Love – What’s up with that?

February 25 2011, 3:45pm

Today the OtherInbox team made their way to the Microsoft campus in Mountain View, California in order to represent at Inbox Love. Inbox Love is a one day event that is all about, drumroll please, EMAIL! Marketers, developers, business and casual email users all have different reasons to attend an event like Inbox Love. Marketers may need better ideas on how to improve their email deliverable rates, gaining new customers and overall strategy. Developers, like the OIB team, are constantly looking to learn about the latest platforms and program and application solutions to make their products work better.

All of your major email players are there. Email service providers (ESP’s) like Google, Hotmail, Yahoo, Aol are all representing as well as ancillary services and add-ons such as Constant Contact, Rapleaf, Mailchimp and Rackspace and many, many more. Even Facebook is there… talking email. All day. Why? Because despite all the hub-bub, email is still very much the best way to reach your customer base cheaply and efficiently and is only second to search marketing as far as online marketing tactics go. Additionally, it’s easy to track and adds an element of loyalty in the opt-in process that you simply don’t get with search! Also, as a copywriter, I personally find the whole art of effective subject lines incredibly fascinating. I mean why do certain things work while others don’t? Writing a great subject line is similar to writing a great tweet or SMS and there is art in what makes people… “click.” Earlier today, Josh Baer talked about expiring email. Expiring email that can self delete based on when its usefulness is past (like coupons or special offers) could be huge in reducing clutter in our inboxes while making marketing messages more likely to get converted into sales or leads. Sounds like the talk went well. Jordan tweeted about it HERE!

Jordan reports that Josh mentions how senders are likely to adopt expiring emails because overall we all want things to be better! I agree. It’s just good sense to not annoy your customer.  Add the fact that it will save users time and effort and it’s a no-brainer! We even made a new friend it seems in @AmyHiggins! See? Proof that conferences can move the needle!
What else would you want your email to do? Shouldn’t coupons tell you when you are about to miss out on a deal? Tell us below, check us on Facebook, tweet about it on Twitter, or send us an email to help@otherinbox.com. Hurry back OIB team, before I drink all this beer…